Tutti i libri editi da Vita e Pensiero - libri Studi di Sociologia Vita e Pensiero (225)

Vita e Pensiero

L'etica nelle ricerche di mercato digital
Anno: 2010
G. DI FRAIA, Ethics in the market research In advanced societies, market research play a very important role within processes of production of material and symbolic reality. This role makes the ethical issue relevant to every stage of the production of marketing research and involving all stakeholders in the system. At present, the reflection on the subject tends to remain confined within the system and to be undertaken primarily at the level of professional ethics drafted in formal codes of conduct by the industry associations. The development of new technologies is radically changing the detection techniques, making observational processes increasingly invisible and «pervasive». The thesis proposed in this paper is that this process, opening a whole series of new problems, make urgent the activation of a broad debate on the subject able to increase widespread awareness about the role of research market and its ethical implications. Key words: market research; ethics; deontology of market research; innnovative marketing research methods.
€ 6,00
Ricerca scientifica e ricerca di mercato. Sinergie e conflitti tra campo accademico e campo del coolhunting digital
Anno: 2010
M. PEDRONI, Scientific Research and Market Research. Synergies and Conflicts Between Academic Field and Coolhunting Within the market research it has been developed, in recent years, a set of research techniques inspired by sociology and anthropology, known as coolhunting or trend research. The aim of coolhunting is to intercept and document emerging trends in consumers’ lifestyles, providing the enterprises with reports containing guidelines for planning future production and communication. Starting from an empirical investigation based on 43 in-depth interviews to the professionals engaged in trends prediction, together with a participant observation of the Dutch agency Science of the Time’s activities, the paper tries to identify: (1) the methodological features of coolhunting and its links to the non-standard social research; (2) the relationship between coolhunting and academic field: on the one hand, the benefits that coolhunting obtains from the academic research (especially the symbolic legitimation); on the other, its potential advantages for an employ in the explorative social research. Key words: coolhunting; trend research; non-standard research; social research methodology; market research.
€ 6,00
Analisi d’opere digital
Anno: 2009
€ 6,00
Analisi d’opere digital
Anno: 2010
€ 6,00
I Fondi strutturali e lo sviluppo del Mezzogiorno: il ciclo di programmazione 2000-2006. Una storia di successo? digital
Anno: 2009
The European Regional policy was started in 1989. After 20 years, a sound review of its results can be done. In 2013 the Italian Mezzogiorno will probably come out from Objective 1 of the Structural Funds (it involves those regions in which GDP per head does not reach 75 %of the average for the Union), that is almost 25 years after the beginning of the EU cohesion policy. Has such policy been a successful one for the Italian Mezzogiorno? Even if it may appear a bit provocative, this question is quite legitimate if you look more at the quality and stability of the actual outcomes rather than simply at the quantity of the funds granted within the various cycles (four). The goal of this article is double: to offer some analytical categories (policy learning, institutional performance; assessment and evaluation) and verify, by means of a comparative analysis between the period 1994-1999 and 2000-2006, whether the outcomes reached are coherent to the objectives of the Structural Funds. Key words: structural funds, assessment and evaluation, policy learning, administrative reform, institutional performance, European cohesion policy, convergence.
€ 6,00
Prospettive euroregionali per il futuro della governance dei territori italiani transfrontalieri digital
Anno: 2009
This article focuses on the most meaningful aspects of a research aimed at the analysis of the state of the art of cross-border cooperation in Europe – through qualitative systems and analysis of quantitative data in fifty-three European border areas – taking into account actors, shapes and objectives with a particular attention to the Euroregional process. The research hypothesis is that putting into action mechanisms of cross-border welfare systems, organized in Euroregional structures, can be the basis not only for the elaboration of an original model for local development, which can be applied in areas influenced by a border, but also for legitimating more strongly the cross-border dimension of integration, on a cultural, economic and institutional level. The article is divided into two parts. The first part aims at providing a theoretical framework on the concept of border, crossborder cooperation and Euroregion, subsequently developing them through the analysis and evaluation of cross-border cooperation in Europe, with a particular attention to Euroregional variables. The second part concerns the concepts of local development and welfare, overlapping them, with the aim of setting them within a strict cross-border dimension and so to understand those factors which allow for their development. The model for such a cross-border welfare system was applied to the Italian-Slovenian cross-border context, analysed in terms of the quality of its cooperative process, of the Euroregional prospects, of the cross-border third sector, and of the development of institutionalised cooperation in the context of cross-border health care. Key words: cross-border cooperation, Euroregions, cross-border welfare System.
€ 6,00
Piani di zona e partecipazione in Friuli Venezia Giulia. Riflessioni sulla costruzione partecipata delle politiche sociali digital
Anno: 2009
The paper suggests a reflection about participation in making social policies, moving from the results of a research focused upon the Piani di Zona, the instrument wanted by L. n. 328/2000 for planning social policies, in Friuli Venezia Giulia (a Region in the Nord Est of Italy). The paper reflects upon the main questions of the research that is how to incentive and maintain the partecipation of local associations, cooperatives and citizens in making social policies, overcoming to set against approaches that promote participation and approaches that promote deliberation and without falling in rethoric. The reflection remarks the necessity to incentive participation in making social policies, the importance of sharing the sense of participation and of organizing the partecipation and, at last, the fundamental role of public administration in ensuring a participation rappresentative and transparent. Key words: participation, social planning, active citizenship, coordination
€ 6,00
L’impatto della tecnologia digitale sulla sociologia visuale: opportunità e sfide digital
Anno: 2009
The article discusses the impact of digital technologies on visual sociology, discussing opportunities and challenges. The essay describes the main traditional visual techniques of research, and suggests a methodological approach through the distinction between «multidimensional» techniques and «mono-dimensional» techniques. The work discusses the new digital phenomena, the opportunities to update the tools for visual research, and the changes of contexts and spaces of relationships. The essay identifies an increasing level of consciousness and reflectivity of the social actors domesticating digital technologies in their daily routines. Finally, the article ends with a reflection on the new role of researcher on the research process, invested as well by the digital revolution. Key words: visual, sociology, digital, methodology, images, research.
€ 6,00

Inserire il codice per attivare il servizio.