Personalizzazione vs individualizzazione dei servizi di welfare: fasi, attori e governance di una semantica emergente

digital

Articolo

Rivista

STUDI DI SOCIOLOGIA

Fascicolo

STUDI DI SOCIOLOGIA - 2015 - 4

Titolo

Personalizzazione vs individualizzazione dei servizi di welfare: fasi, attori e governance di una semantica emergente

Autori

Matteo Orlandini, Riccardo Prandini

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Online da

02-2016

Issn

0039-291X (stampa) | 1827-7896 (digitale)

€ 6,00

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Descrizione

The paper presents the personalization as a new potentiality for design services, embedded in the individualization process. The individualization is a way to draw and cut out «tailor-made» service for a person: it can reach levels of precision and tailoring remarkable, but never really co-designed, shared and co-produced with the user, that remains only a target. The personalization has, however, a different logic: it does not matter so much «what» is the service, as «how» it is being drawn-delivered-evaluated-(re)designed. The focus of personalization is the «deep» listening, the user’ singularity, the capability to share the action plan between professional and user. The paper shows how the personalization operates «suspending» the logic of individualization and needs a polyarchical, experimentalist and participatory governance.