Gli intricati percorsi della responsabilità sociale di impresa
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Globalization has given rise to an intense and problematic detachment between companies and the territory they work within. This has narrowed the time horizon of the companies, which have been conceiving the territory as a very short-term resource, something to be exploited here and now, without plans for the future. In these condictions, the social responsibility of the company has been suggested as a strategy able to rebuild the lost bond and give the companies complete social subjectivity, that is made possible by the shift from the stoke holder theory to the stake holder one. Within this important change the debate is focused on whether it is right to consider the social responsibility of the company as an economic strategy, in connection with the new character of the citizenconsumer, or it is better to return it to the ethical sphere and found on it the ambitious plan of a responsible and joint society.
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Ultimi 3 numeri
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