Le rappresentazioni sociali della prostituzione nella stampa quotidiana
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The article presents the results of a research aimed at outlining, through a formal and content
analysis of the press, the social representations of prostitution and of the actors involved in it. Four
Italian newspapers over two different periods have been analysed. The research is based, on one
hand, on the psycho-social theory of social representation and, on the other hand, on the sociological
reflection about the role played by mass media in influencing social construction of reality. The
results are read with the purpose to put together, in an idealtypic way, the fragmentation of the journalistic
production in the three dimensions constituing a social representation (information, representation
system, attitude). The degree of interconnection between the press and the dimension of the
social representation has been highlighted. Prostitution is shown as an authentic press topic: the
informative dimension of the social representation is strongly modelled by the media system’s needs.
The phenomenon includes a wide representational system – which central nucleus consists of the
idea of deviance –, and alternatively creates open and closed attitudes, according to the point of view
adopted for its thematisation.
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