Ri-umanizzare le relazioni attraverso il digitale. Un’app che misura e accresce la fiducia: la ricerca-azione beHippo

Name: Ri-umanizzare le relazioni attraverso il digitale. Un’app che misura e accresce la fiducia: la ricerca-azione beHippo
Brand: Vita e Pensiero
Price: 6.00 EUR
Availability: OnlineOnly

digital

Articolo

Rivista

STUDI DI SOCIOLOGIA

Fascicolo

STUDI DI SOCIOLOGIA - 2025 - 1. 60 anni di Studi di Sociologia. Persona, Società, Futuro. La nuova frontiera della conoscenza: le sfide dell’intelligenza artificiale

Titolo

Ri-umanizzare le relazioni attraverso il digitale. Un’app che misura e accresce la fiducia: la ricerca-azione beHippo

Re-humanizing relationships through digital tools. An App that measures and builds trust: the beHippo action-research

Autori

Massimiliano Baiocco, Michele Bertani, Matteo Moscatelli, Sara Nanetti

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Pagine

Online da

02-2025

Doi

10.26350/000309_000214

Issn

0039-291X (stampa) | 1827-7896 (digitale)

€ 6,00

Ebook in formato Pdf leggibile su questi device:

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Descrizione

In a social context where interpersonal trust represents a scarce resource, the contribution reflects the usefulness and effectiveness of a digital application aimed at its promotion. Based on the initial usage experience of the beHippo App in the business context of a renowned multinational food company, the adoption of the application has been analysed in terms of process and outcome. The action research provided for participation in the team that carried out the project, combining quantitative data – related to the App usage and interactions recorded within it – with qualitative data, pertaining to the narrative reports periodically exchanged between the company’s spokespeople (those who had the role of Ambassador and Buddy) and the beHippo staff. Additionally, researchers both co-designed some of the detection tools used to monitor the platform and provided guidance on the prototyping process. Through the analysis of the case study data, this contribution offers an overview of the primary advantages and limitations associated with the adoption of digital tools to enhance trust and improve the quality of relationships in organizational settings.

keywords

Trust, Relational Well-being, App, Digital, Change Management.

Biografia degli autori

Sara Nanetti, Università Cattolica del Sacro Cuore. Email: sara.nanetti@unicatt.it.
Matteo Moscatelli, Università Cattolica del Sacro Cuore. Email: matteo.moscatelli@unicatt.it.
Michele Bertani, Università Ca’ Foscari Venezia. Email: michele.bertani@unive.it.
Giulia Assirelli, Università Cattolica del Sacro Cuore. Email: giulia.assirelli@unicatt.it.
Massimiliano Baiocco, CEO Networking & Trust. Email: mbaiocco@performance-mind.com.