Sociale, ambientale... anche locale? Antiche e nuove sensibilità del consumatore equo e solidale

novitàdigital Sociale, ambientale... anche locale? Antiche
e nuove sensibilità del consumatore equo e solidale

Articolo

Rivista

STUDI DI SOCIOLOGIA

Fascicolo

STUDI DI SOCIOLOGIA - 2023 - 3

Titolo

Sociale, ambientale... anche locale? Antiche e nuove sensibilità del consumatore equo e solidale

Social, Environmental... Even Local? Old and New Sensitivities of Fair Trade Consumers

Autori

Cecilia Cornaggia, Silvia Malacarne

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Online da

10-2023

Doi

10.26350/000309_000169

Issn

0039-291X (stampa) | 1827-7896 (digitale)

€ 6,00

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Descrizione

This paper is part of the field of critical consumption studies, sketching a portrait of fair trade consumers in Italy today. The study adopts an original approach from three perspectives: 1) studying consumers within the World Shops, the traditional channels of fair trade consumption; 2) analyzing their actual purchasing practices; 3) considering consumers as historical subjects depth. The research project, which adopts a mixed-methods approach through the use of questionnaires, semi-structured interviews, and ethnographic observations, identifies a typology of COMES consumers. A heterogeneous portrait emerges, where alongside consumers tied to more traditional values, there are others who have just recently approached the World Shops, in a cultural climate more sensitive to environmental sustainability and proximity economy.

keywords

Fair Trade, Sustainable consumption, Consumer behavior, World shops, Italy

Biografia degli autori

Cecilia Cornaggia, Silvia Malacarne, Università Cattolica del Sacro Cuore di Milano, Dipartimento di Sociologia. Email Cornaggia: cecilia.cornaggia@unicatt.it. Email Malacarne: silvia.malacarne@unicatt.it