Strategie di controllo del corpo: la campagna per il Fertility Day

Name: Strategie di controllo del corpo: la campagna per il Fertility Day
Brand: Vita e Pensiero
Price: 6.00 EUR
Availability: OnlineOnly

digital

Articolo

Rivista

STUDI DI SOCIOLOGIA

Fascicolo

STUDI DI SOCIOLOGIA - 2019 - 3

Titolo

Strategie di controllo del corpo: la campagna per il Fertility Day

Strategies for controlling the body: the Fertility Day Campaign

Autore

Maria Angela Polesana

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Pagine

Online da

10-2019

Doi

10.26350/000309_000071

Issn

0039-291X (stampa) | 1827-7896 (digitale)

€ 6,00

Ebook in formato Pdf leggibile su questi device:

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Descrizione

In 2016, the Italian Ministry of Health launched a media campaign to raise public awareness on fertility due to its constant decline across the Italian population. The thirteen digital ads created for Fertility Day and disseminated online give us the opportunity to critically address the still widespread concept of the female body (despite the achievements of the feminist movement) as an «object» upon which others make decisions and intervene, as if the female sex should only be regarded as a secure source of nurturing, making personal sacrifices, surrendering to the will of others and being obedient. All these features suggest a weakness in the principle of self-determination which, while acknowledged by society and the state, in actual fact is only meant to conceal a perennial condition of significant disparity. Gender is therefore instrumental in enhancing the value of ritualized habits that are reinforced by institutions and society. These power mechanisms, according to Foucault, constantly «act» on the human body and on the female body in particular.

keywords

Biocapitalism, Body and gender, Women and maternity, Public service advertising, Women and society

Biografia dell'autore

Dipartimento di Comunicazione, arti e media «Giampaolo Fabris», Libera Università di Lingue e Comunicazione IULM, Milano. Email: mariangela.polesana@iulm.it.