Matter of Choice? Socio-economic Factors of Youth Consumer Styles in Croatian Society

Name: Matter of Choice? Socio-economic Factors of Youth Consumer Styles in Croatian Society
Brand: Vita e Pensiero
Price: 6.00 EUR
Availability: OnlineOnly

digital

Articolo

Rivista

STUDI DI SOCIOLOGIA

Fascicolo

STUDI DI SOCIOLOGIA - 2025 - 2

Titolo

Matter of Choice? Socio-economic Factors of Youth Consumer Styles in Croatian Society

Autori

Ivana Brstilo Lovric, Maja Golubic, Josip Ježovita

Editore

Vita e Pensiero

Formato

Articolo |

Pdf

Pagine

Online da

06-2025

Doi

10.26350/000309_000217

Issn

0039-291X (stampa) | 1827-7896 (digitale)

€ 6,00

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Descrizione

This paper explores the relationship between socio-economic factors as indicators of economic capital and youth consumer styles in Croatia, based on qualitative (2023, N = 14) and quantitative (2016, N = 1,094) research. Qualitative findings reveal that participants predominantly align with thrifty, non-trendy, non-impulsive, and individualistic styles, highlighting the rationalized consumption habits while navigating uncertainties in defining their styles. Quantitative data show that non-thriftiness manifests at both extremes of financial stability, as necessity-driven consumption among those struggling financially or as an expression of consumer freedom among those who are financially secure. Similarly, individualistic styles, while associated with financial stability, often go to extremes, suggesting that young people across diverse socio-economic backgrounds may develop similar consumption patterns, which indicates a role for personal choice. The findings underscore that youth consumer styles in Croatian society are significantly shaped by socio-economic factors, while also exhibiting a notable degree of dynamism as they go through continuous negotiation between structural constraints and individual aspirations, highlighting the intricate interplay of agency and social realities in post-transitional society.

keywords

Consumption, Post-transitional society, Economic capital, Styles, Youth

Biografia degli autori

Ivana Brstilo Lovrić, University Department of Sociology, Catholic University of Croatia. Email: ivana.brstilo@unicath.hr.
Josip Ježovita, University Department of Sociology, Catholic University of Croatia. Email: josip.jezovita@unicath.hr.
Maja Golubić, University Department of Sociology, Catholic University of Croatia. Email: mgolubic@unicath.hr.