Comunicare la sociologia: il sociologo come storyteller
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After the linguistic turn in Social Sciences, the investigation on how Sociology should be
communicated has become a central issue for postmodernists. The choice of pursuing a narrative
sociology is not inspired only by the new paradigm of communication. It takes into account
the changes in the sociological field which affect the ways of communication, the relation with
expert audiences and the self-representation patterns of this discipline. The theory of this essay
is that, within the context of the ethnographic research on the field (in particular the Grounded
Theory), the sociologist engages in practices which have a certain affinity to literary work, as he
plays a role of storyteller and painstaking manager of the written material related to the collection
and interpretation of data. In all the main stages of the research process Sociology builds
theories and at the same time communicates its results by means of an articulated writing which
should be treated with the greatest care and attention.
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