Mario de Benedittis

Over the past two decades, the Italian wine industry has witnessed a pivotal shift towards sustainable practices, prominently featuring the rise of natural wines. This paper explores how “naturalness” in wine is not merely an inherent quality but a construct shaped by the interplay of production, communication, and consumption. It seeks to understand the definitional boundaries and identity of natural wine through the practices and discourses of producers, critics, and event organizers...