Cesare Silla

Titoli dell'autore

Anno: 2016

Scarica

La sociologia weberiana e l’Europa: alcune considerazioni prospettiche attraverso l’analisi della prima ricezione italiana digital

di Cesare Silla

Anno: 2016

Aim of the essay is to show how the first Italian reception of Max Weber was able to anticipate many points later highlighted by the «Max Weber Renaissance», which during the Eighties has amended the «Weberian Canon» that took shape in the previous decades. Starting from the Forties up to the beginning of the Eighties many authors and books, as diverse as they are, had been nonetheless able to avoid major shortcomings stemming from Marxist and Parsons-inspired receptions of Weber’s oeuvre...

€ 6,00

Per una genealogia weberiana del capitalismo di consumo. Il caso del marketing negli Stati Uniti (1890-1930) digital

di Cesare Silla

Anno: 2013

Overall explanations for the rise of modern capitalism are usually divided between productivist thesis which assign causal primacy to the production system and anti-productivistic thesis which give consumer culture an active role in the process. I claim that a multi-causal approach is more adequate if we want to better understand the interplay of production and consumption at the origin of modern capitalism; moreover, I suggest that a study of marketing is well fitted for such a task, since marketing is the link between the production system and the spheres of consumption. Drawing on the Nietzsche-inspired Weberian genealogical method and following the path-breaking works on consumer capitalism in America, I delved into a study of the origin and development of marketing in U.S. between 1890 and 1930 in order to outline a genealogy of consumer capitalism. This research is the object of my Ph.D. dissertation which I present in the essay.

€ 6,00