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Fortunatamente vendo ai cinesi! Commercianti italiani e consumatori cinesi a Prato

digital Fortunatamente vendo ai cinesi! Commercianti italiani e consumatori cinesi a Prato
Articolo
rivista STUDI DI SOCIOLOGIA
fascicolo STUDI DI SOCIOLOGIA - 2017 - 4
titolo Fortunatamente vendo ai cinesi! Commercianti italiani e consumatori cinesi a Prato
Fortunately I sell it to the Chinese people! Italian retailers and Chinese consumers in the area of Prato
autori
editore Vita e Pensiero
formato Articolo | Pdf
online da 11-2017
doi 10.26350/000309_000001
issn 0039291X (stampa) | 18277896 (digitale)
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The paper shows the main results of a research about Chinese consumers in the area of Prato through the particular point of view of the Italian retailers. Despite a widespread representation which depicts the Chinese people settled as a homogeneous «community», this group of consumers is increasingly internal differentiated and characterized by a rather complex socio-economic stratification. The emergence of local Chinese «middle classes» is associated with and can be analysed through the lens of specific consumption patterns. The research reveals the opportunities that the Chinese group, thanks to its local consumption and involvement in social transnational networks, may bring to the overall host society. Therefore, the study of consumption becomes a new and original way to understand the complexity of Chinese migrants’ social stratification in Prato.

keywords

Chinese consumers, Italian retailers, Integration Process, Distinctive consumption, Prato

Biografia degli autori

Fabio Berti, Dipartimento di Scienze sociali, politiche e cognitive, Università di Siena. Email: fabio.berti@unisi.it.
Andrea Valzania, Dipartimento di Scienze sociali, politiche e cognitive, Università di Siena. Email: andrea.valzania@unisi.it.